![]() The rebellious nature originally associated with hot rods was still strong, and it was cemented by the wide spread appearance of hot rods in the music and videos of rockers such as Sammy Hagar, ZZ Top, and other popular bands. The high cost of parts and labor meant even the most basic rod could cost a minimum of $50,000 and the most expensive rods could peter out at half a million dollars. These and other designers pushed forward the style of the Ultra Rod.Īs with anything, when you hire someone else to do the work, it doesn’t come cheap. His company not only builds cars but also merchandises everything from clothes to models, much like his predecessor Ed Roth. He based his cars on the designs of everything from old Fords and Chevys to European classics such as Delahayes and even 1960’s muscle cars. Foose’s unique hot rod’s represented a decidedly modern look at a classic concept. 1967 C10 “C/28” will be on display in the Wheel Pros boothįor more information about SEMA exhibits or to register to attend the 2021 SEMA Show, visit Gibbons “CadZZilla” created by Boyd Coddingtonįoose, a Southern California design student, worked part-time for Boyd after graduating from the Art Center College of Design and later ended up running Boyd’s company. ![]() 1957 Chevrolet Bel Air Restomod built for Mike Malone. ![]()
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